The Nha Trang – Khanh Hoa Tourism Association held a press conference in Nha Trang city on February 26 to introduce the programme.
As part of the programme, ceremony to sign cooperation deals and popularise tourism products will take place in Ho Chi Minh City from March 23 to 27 and in Hanoi from April 13 to 17.
The involved parties will promote their products at the 12th trade fair and tourism festival in Ho Chi Minh City and the international tourism fair in Hanoi.
Promotion programmes for tourists to Nha Trang
To date, 22 businesses, hotels, restaurants and tourist companies have registered to join the programmes, pledging to offer numerous incentives for partners and tourists.
Nha Trang Tourism Promotion Forum Chairman Le Kim Nhut said the programme will cover tour discounts with high-quality products and services, providing holiday-makers with various new and exciting experiences.
In 2015, Khanh Hoa welcomed more than 4.1 million tourists, including around 974,000 foreigners, grossing 7 trillion VND (315 million USD).
The province aims to serve 4.5 million visitors in 2016.